There’s a drone in your window: Ole Miss New Media Conference 2015
I attended the session on technology at the Ole Miss New Media Conference. We spent a majority of the session discussing drones and their use in the marketing and journalism world.
My friends just bought a drone, so this concept was familiar to me – how to fly them, how they function, etc. But, thinking of them as a tool for marketing or journalism was interesting. Their use at the “I Stand with Dan” rally was interesting and exciting, while their use at fraternity parties is silly, yet extremely profitable.
Overall, my ideas about drones are mixed. It’s such a neat invention, but maybe not one I see as a powerful marketing tool, other than for film in commercials. They have such a niche use, that their use is limited and should only be used in special circumstances.
After we discussed drones, we moved onto Google Glass. Confession: I am married to a tech guru who is obsessed with Google, active on Google +, and even when I am not listening, floods my ears with information about the next and biggest thing. Also, he believes Google Glass is very much alive, while at the session we learned that Google Glass is dead. He was appalled when I sent him a picture of this part of the presentation. I tend to agree with Deb Wenger – Google Glass will not become popular with average consumers. It’s only for the people like my husband (tech goobs) who will do anything to get their hands on the newest and coolest technology.
Lastly, we discussed wearables, specifically the Apple Watch. Now, another confession about my tech OBSESSED (really, it’s bad, you have no idea) husband. He has a Motorola 360, a smart watch. Which I find helpful and hurtful. If I want to make sure he gets my texts while he’s at work, its helpful. I know he at least reads my text and knows that we are having dinner with our friends that night. Hurtful, its kind of obnoxious to be snuggled on the couch watching House, and his wrist begins vibrating a million times because he just got 800 alerts about Ole Miss losing a baseball game. So, smart watches are already a thing, especially in my house, but if Apple does what Apple does, consumers everywhere will have vibrating wrists. And, I am just not so sure how I feel about being so connected.
Drones, wearables, and Google Glass are new, interesting, and exciting, but seeing which pieces of tech will advance to be used by the mass market will truly tell where marketers and journalists will best reach their consumers and readers/viewers.
Originally posted as a blog post on IMCthoughts.