Experienced writer with a Master’s in Journalism: Integrated Marketing Communications. Skills in writing, research and critical thinking that translate to a passion for storytelling, planning, writing, editing, and managing.
Portfolio Campaigns: Conducted research, strategy, and tactics for the following clients: Texas Workforce Commission, HireAbility, Operations Welcome Home (Veterans Transition Program), HGTV HomeTown, The Integrated Marketing Communications Graduate Program, Rust College, Shelter Van Buren, Raina Hampton Artist
Director of Integrated Marketing, Creative Leverage (April 2017- Present)
Creative Leverage works with already successful speakers, authors, trainers and thought leaders.
Manage client relations, creative collaborations, strategy and implantation of integrated marketing communication.
Strategic Outreach Coordinator, The Texas Workforce Commission (September 2016- April 2017)
Researches and develops marketing plans to increase brand, product and service awareness, by creating and maintain a coherent brand message.
Assists in building and engaging audiences in both B2B and B2C environments.
Assists in integrated marketing messages, images and content types as relevant including key messages, talking points and scripts, news releases, emails, website copy and images, posters, flyers, advertisements, TV and radio PSAs, videos, webinars, and social media posts.
Assists in creating integrated marketing messages and content across all possible and/or relevant channels including online properties (Internet, Intranet, and social media platforms), earned media via public relations and paid media via advertising (when possible).
Editor-in-Chief, The Ole Miss (May 2015 – May 2016)
Created and published a campus wide 400 page yearbook to the University of Mississippi student body. Manage a staff of 20. Circulation of 5,000. Create and establish a multimedia platform of web and social media presence. Created content, edited and finalized the content within the yearbook. Launched a website and campaign to further engage students. In-depth understanding of InDesign, Photoshop, CSS, SEO and Google Analytics.
Web, Social Media, and Content Management (May 2013 – Present)
Maintained social media outreach for Coleman Funeral Home. Created and maintain rainahamptonartist.com and mississippicasinos.olemiss.edu. Created and oversee theolemissyearbook.com.
UM Graduate Assistant (May 2013 – May 2016)
Perform administrative tasks for UM faculty. Work as a liaison for students, while helping manage grades and curriculum.
Manager & Barista, Cups Oxford, MS (May 2014 - January 2016)
Created and managed social media, marketing collateral and advertisements. Managed day to day business operations, scheduled shifts, kept inventory, and maintained store standards and conditions. Scheduled evening events including poetry readings, musicians, club meetings.
UM Writing Consultant (May 2012 – July 2015)
Worked one-on-one with undergraduate and graduate students. Developed skills in Chicago, AP, APA and MLA writing styles. Developed a strong understanding of writing styles, paper formats, grammar and organized citations. Organized writing seminars for undergraduate and graduate students.
Young Life Student Staff (May 2013 – May 2014)
Led a team of 10 in outreach to a local high school, and organized camp trips, weekly meetings, events and fundraising. Developed relationship with local community, administration and parents. Learned skills in decision making and critical thinking.
Editor-in-Chief, The Daily Mississippian (May 2013 – August 2013)
Led a staff of ten publishing a paper twice a week. Developed strong editing and management skills. Gained photography and design experience.
Lifestyles Editor, The Daily Mississippian (January 2012 – May 2012)
Created “The Grove Edition,” a weekly section pull-out focused on local art, music and books. Managed a staff of 15 reporters, designed section, and assigned articles and photography assignments.
Children of Love Foundation Board Member and Trip Leader (2012 - Present)
Appointed to serve on board of non-profit orphanage and foundation in La Paz, Honduras. Led trips of 20 adults to serve annually during Thanksgiving week for “Operation Barefoot,” where hundreds of pairs of shoes are distributed to community members.
Young Life Team Leader Volunteer (January 2011 – Present)
Led a team of volunteer leaders at a local high school mentoring students and planning events with a focus on keen communication and team work.